What is UX design, and why is it important for my business?

UX design, or User Experience design, focuses on enhancing user satisfaction by improving the usability, accessibility, and overall delight users experience when interacting with a digital product or service. It encompasses various elements such as user research, wireframing, prototyping, testing, and iterative design to create seamless and intuitive user journeys.

Investing in UX design is crucial for businesses as it directly impacts customer satisfaction, retention, and loyalty. A well-designed user experience can lead to increased engagement, higher conversion rates, and ultimately, improved business performance. By prioritizing user needs and preferences, businesses can differentiate themselves in competitive markets and build stronger relationships with their target audience.